My mother likes to tell anyone who will listen that I had a knack for advertising from a very early age. Driving past a familiar strip mall in our small Virginia town, I would always shout, "Kmart. The Saving Place." At the breakfast table, "Snap. Crackle. Pop." At Grandma's house, "Plop, plop, fizz, fizz."
So, it's only natural that I would go from reciting ad copy to writing it. After five years in design school, I went on to graduate from ad school with a masters in copywriting. When I landed in Texas I thought, I’ll give it 2 years max. Well, here I am 14 years later. Friendly folks and fresh tortillas. Go figure.
As a writer, bending is what I do best. From fashion to football to finance, I can quickly and easily adapt to any type of client. I love words but I’m also a visual thinker. (Probably because I started out thinking I wanted to be an art director.) I love tapping into human truth, but I also love cracking the strategic nut on assignments.
Of course, I work in traditional ad spaces, but the digital space is most exciting to me. Not only the potential of the medium, but the ability to choreograph different elements to bring a brand to life.
As an associate creative director I've managed local and national brands and junior creative teams. I've been a key player in winning several new business pitches, including Thomasville Furniture, and most recently, Famous Footwear. I believe in doing great advertising, but, I also believe a great client relationship is important for everyone’s success.
When I’m not creating ads, I’m in the kitchen creating recipes and creating a never-ending list of renovation ideas for my MCM home. My greatest creation yet, though, is my daughter, Hollis, aka Toddler-saurus Rex. Even though my husband, Hayes, an audio engineer, had a little something to do with that creation, I still take all the credit.